Name of Marketing Event

Details

Cost per Item, UAH

Participation in

the Velyka Kyshenya newspaper

Circulation of 800,000 copies,

issued once a month

according to the schedule

½ of front cover Kyiv\Regions 

43 200

placing an article in the column

Photo of product + logotype + text of 1,500 symbols

13,800

announcement of an article from a column on the front cover

Photo of product + text of 100-150 symbols

5,400

placing an article in the News section

Photo of product + text of 300-400 symbols

-

block of ads (1/8 of a page)

1 block – 1 product item – 1 bar code

10,800

placing of a product line in the block of ads

in a block – photo of 1 product item, up to 5 bar codes, by-line “in stock”

13,500

Audio broadcast of a newspaper on internal radio (one block –one product)

The slogan, information about the product, its price are aired. The broadcasting is carried out within the period of a newspaper’s edition: 1 month, 14 times a day at each shop. 

3,780

placing a product on the Delicatessen page, in Recipes from Kyshenya

photo – 1 product item – 1 bar-code

5,300

Promoters' work:

prize promoactions / tasting (2 promoters + promostand)  

promoter
consultant

1350 

270

Adverts on Kyiv subway

Placing on 1/6 of a promo model:

- posters of A3 format in carriages, central separation wall;

- posters 3x2 m in size on walls of 11 subway stations.

Period of placement is 1 month.

30,000

Branding of L’va Tolstogo subway station:

- posters 3.5x2 m in size on walls + 2 external columns.

Period of placement is 1 month.

47,682