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Name of Marketing Event
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Details
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Cost per Item, UAH
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Adverts on firm’s packages
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Kyiv (17 shops)
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Type 1 (37x60) A total of 800,000 packages.
Calculated according to the circulation, number of colors and printing area.
Period of placement is 1 month.
Type 2 (45x70) A total of 200,000 packages.
Calculated according to the circulation, number of colors and printing area.
Period of placement is 1 month.
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From 112,000
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from 48,000
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Regions:
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It is calculated according to the circulation, number of colors and printing area.
Period of placement is 1 month.
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From 7,500/per region
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Special offer:
all the VK chain (Kyiv + regions,)
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Circulation is 1,450,000.
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From 198,300
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Adverts on dynamic city-lights at the entrance to shops in Kyiv
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Total of 12 shops, 18 city-lights.
Minimum period of placement is 2 months.
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1,620 – rent per month,
324 – printing of a poster and installation
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Adverts on shop fronts in Kyiv:
31 Geroyiv Dnipra St.36 Glushkova Av.
14 Lyatoshynskogo St.
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Banner, 3 x 6 m in size. Min. period of placement is 3 months.
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2,700 – rent per month,
1350 – production of banner
540 - installation
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Adverts on balconies inside shops in Kyiv:
1 Kudryashova St.
1 Pecherska Sq.
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Min. size 1.60 x 4.10 m.
Min. period of placement is 3 months.
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2,700 – rent per month,
Production cost of a banner is calculated depending on its surface.
540 – installation
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Adverts on shopping trolleys in supermarkets
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Min. quantity is 1,000.
Min. period of placement is 1 month.
The address for the placing program will be agreed.
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27 – rent for one trolley side.
16.2 – printing, installation, monitoring and work of advertising agents on shopping trolley maintenance
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Adverts on the floor
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from 0.5 sq.m. to 1 sq.m.
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white film
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Min. circulation is 10 pcs.
Min. lease period is 1 month.
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918 /1 pc./ 1 sq.m. – production
1350 /1 pc./ 1sq.m. - rent per month
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clear film
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Min. circulation is 10 pcs.
Min. lease period is 2 months.
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1018 /1 pc./ 1 sq.m. – production
1350 /1 pc./ 1sq.m. - rent per month
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Audio ads on internal radio within the supermarket chain in Kyiv and regions
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The cost of an advertising campaign will be calculated according to the media plan depending on the number of shops, time of appearance and volume. The advertising audio promo is the client’s.
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5.4 – 30-sec. promo/per shop.
Bonus + 20% for placment at prime time (5 p.m. till 9 p.m.)
Volume discounts:
20% of budget from 5,400 to 10,800;
30% - from 10,800 to 21,600;
40% - from 21,600.
from 540 – production of an audio promo.
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Joint advertising campaign on FM radio stations
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Placing of audio promos, making and sponsoring of radio programs at FM radio stations.
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Is calculated in accordance with the media plan.
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Joint advertising campaign on boards (3x6 m) in Kyiv and regions
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75% are ads of the supplying company, its brand.
25% of the promo area belongs to Velyka Kyshenya TM.
The cost of services includes photo session, developing a model, printing of poster, lease of board.
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Is calculated depending on the address program. Min. number of boards is 5 pcs.
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