Advertising in the journal of the Velyka Kyshenya supermarkets chain

We offer you the opportunity to place your advertising in the advertising and information journal of the Velyka Kyshenya supermarkets chain.

About the journal:

• Format: А3
• Colours: 4+4
• Content: advertising and information catalogue (goods, prices, promotions, loyalty programmes, informational articles, competitions, etc.)
• Paper: white matt, density 60 g/sq.m.
• Periodicity of publication: monthly according to the journal’s publication schedule. The schedule is attached.
• Method of distribution: free of charge to mail boxes in the areas of supermarkets location.
• Geography of distribution: Kiev – city and region (town of Obukhiv), cities of Kharkiv, Dnipropetrovsk, Mykolayiv, Kherson, Ivano-Frankivsk, Uzhgorod, Poltava, Yalta, Lutsk, Kirovohrad, Sevastopol.

Advantages of placing advertising in the Velyka Kyshenya journal:

1. Broad coverage of target audience;
2. Visual type of advertising and ease of it being remembered;
3. Up-to-date information about promotions, discounts and other loyalty programmes;
4.  Positive attitude of customers to advertising in the journal: everyone presenting the journal to a cashier gets a discount of up to 5-per-cent;
5. Announcements about the journal on the internal radio network of supermarkets;
6. Low cost of advertising contact.

Kyiv:




Region:

See the price

Additional services: Preparation of advertising layout for placement in journal - from 270 UAH.   

The following is required for placement of advertising materials in the journal:

• Application for participation (application form to be completed);
• Model on any of the listed media: СD-R, CD-RW (media not to be returned);
• Specimens of goods for photographing (in the event that photograph or model are unavailable in electronic form) should be submitted on the date indicated in the schedule of the journal’s publication as the latest;
• Contract on provision of services and 100-per-cent prepayment for services to be provided.

Requirement to electronic materials (images of goods):

General requirements:

•  file name should be written in Latin alphabet and contain not more than 8 symbols with relevant extension.
• Cyrillic alphabet and special symbols may not be used in file names.

Image must be in the relevant format:

• *.tiff
• Adobe Photoshop ver. 3.0-6.0 (*.eps), availability of colour RGB model is desirable;

 ATTENTION! Models of advertising publications are agreed upon by advertisers in the event that the advertising space is less than ½ page. 
 

Advertising in a column of the journal of the Velyka Kyshenya supermarkets chain
We offer you to place your advertising in the advertising and information column of the journal of the Velyka Kyshenya supermarkets chain.

ANNOUNCEMENT of the content of the column on the front cover page of the journal is made for an additional payment.

We also offer you the chance to advertise your goods by way of placing an ANNOUNCEMENT of the article on the front cover of the journal. Please see conditions of placement below.

АNNOUNCEMENT

Sponsorship of columns

We offer sponsorship to the following columns in the journal of the Velyka Kyshenya supermarkets chain:

• «Announcements»
• «Children’s column» 
• «Film announcements»

Sponsorship package comprises:

• Placement of TM or producer company’s logo on the page with the column;
• Placement of a promotional price tag for one position of goods in the sales area.

 

Advertising in scanword in the journal of the Velyka Kyshenya supermarkets chain

We offer you to place your advertising in a scanword of the advertising and informational journal of the Velyka Kyshenya supermarkets chain  – “Best Price”.
Position for placing scanword: cover (back cover of the journal);
Position for placing advertising of goods: in scanword “windows” and names of goods or producer companies coded in a scanword.

Scanword is being placed in the advertising and informational journal of the Velyka Kyshenya supermarkets chain, Kiev city.

Benefits of placing advertising in the Velyka Kyshenya journal:

1. Visual type of advertising and ease of memorizing while solving a scanword;
2. Positive attitude to goods, advertising of which influences readers during leisure time (solving a scanword);
3. Advertising coded in a scanword influences readers’ subconscious and is memorized for a long time;
4. Low cost of advertising contract.

Advertising on “Cooking” page

We offer you to place advertising of your products in the column “Recipes from Kyshenya” on the “Cooking” page.

Advertising package comprises:

• Placement of images of goods on the page with column near recipes;
• Mention of produce in recipes;
• Placement of a promotional price tag for one position of goods in the sales area. 
   

VOICING JOURNAL ON INTERNAL RADIO  

We offer you to use the facilities of the internal radio network in Velyka Kyshenya supermarkets for informational support to the goods advertised in the journal.
An audio commercial is being produced for this purpose, which contains information about discounts and promotional prices applied during the mentioned period and information from the “Best Price” journal.
Each audio commercial contains 5-6 offers united according to commodity groups:
• Alcoholic beverages;
• Gastronomy and groceries;
• Tea, coffee, confectionery goods;
• Consumer goods.
An audio commercial contains brief information (in Russian) about the goods and promotional prices. Please see a script of an audio commercial below.

Script

Do you want to choose the best? Velyka Kyshenya offers you a great choice of high-quality goods for the best prices! (word “great” is emphasized)

Buy today:

Male voice (as if making inventory):

After shave balsam for sensitive skin, Nivea Trade Mark

Female voice

The best offer for men! Perfectly softens and soothes sensitive face skin after shaving! After shave balsam for sensitive skin from Nivea Trade Mark is offered for special price today – 23.30 UAH.

Male voice

Best offer!

(interruption)

Male voice (as if making inventory):

New! Gift set Killys

Female voice

The Killys Trade Mark presents a new item – Gift set of French nail care accessories. It can become the best present for you and the person you love. Buy the Killys gift set today for a price of 53.29 UAH.

Male  voice

Best offer!

 (interruption)

Male  voice (as if making inventory):

Shoe deodorant, Green pharmacy Trade Mark

Female voice

Feel comfortable! Easily eliminates unpleasant shoe odour and kills bacteria! Buy shoe deodorant from Green pharmacy TM today for just 8.39 UAH.

Male voice

Best price!

 (interruption)

Male voice (as if making inventory):

Attention! Promotion from HENKEL!

Female  voice

Only in our supermarket! Buy washing powder LOSK Automatic until 28 February inclusive for special a price – with up to 30-per-cent discount!!! You have LOSK – you have no stains!

Male  voice

Best offer!

 (interruption)

If you have a discount card or the Velyka Kyshenya journal, you will be able to buy all these and other goods even cheaper!

The advantages of combined advertising in the “Best Price” journal and in internal radio network of the Velyka Kyshenya supermarkets chain:

1. Up-to-date information for customers about available discounts and promotional prices;
2. Bringing information to target audience at time of making a decision on a purchase;
3. High rate of visits to supermarket (each supermarket is visited by 8,000-12,000 people a day on average);
4. Low cost of advertising contact.

ATTENTION! The offer is valid only for the goods advertised in the journal and for which discounts have been offered or a promotion is under way.

Conditions of audio commercial broadcasting:
1. Duration of advertising campaign – one month (period of journal’s validity);
2. Frequency of audio commercials broadcasting – once an hour in Kiev, twice an hour in regions;
3. Number of broadcasts per day – 14 times in same shop in Kiev, 28 times in regions;
4. Broadcasting time – from 10.00 till 22.00.

The audience is 8,000-10,000 people per day in each supermarket.