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VOICING JOURNAL ON INTERNAL RADIO
We offer you to use the facilities of the internal radio network in Velyka Kyshenya supermarkets for informational support to the goods advertised in the journal.
An audio commercial is being produced for this purpose, which contains information about discounts and promotional prices applied during the mentioned period and information from the “Best Price” journal.
Each audio commercial contains 5-6 offers united according to commodity groups:
• Alcoholic beverages;
• Gastronomy and groceries;
• Tea, coffee, confectionery goods;
• Consumer goods.
An audio commercial contains brief information (in Russian) about the goods and promotional prices. Please see a script of an audio commercial below.
Script
Do you want to choose the best? Velyka Kyshenya offers you a great choice of high-quality goods for the best prices! (word “great” is emphasized)
Buy today:
Male voice (as if making inventory):
After shave balsam for sensitive skin, Nivea Trade Mark
Female voice
The best offer for men! Perfectly softens and soothes sensitive face skin after shaving! After shave balsam for sensitive skin from Nivea Trade Mark is offered for special price today – 23.30 UAH.
Male voice
Best offer!
(interruption)
Male voice (as if making inventory):
New! Gift set Killys
Female voice
The Killys Trade Mark presents a new item – Gift set of French nail care accessories. It can become the best present for you and the person you love. Buy the Killys gift set today for a price of 53.29 UAH.
Male voice
Best offer!
(interruption)
Male voice (as if making inventory):
Shoe deodorant, Green pharmacy Trade Mark
Female voice
Feel comfortable! Easily eliminates unpleasant shoe odour and kills bacteria! Buy shoe deodorant from Green pharmacy TM today for just 8.39 UAH.
Male voice
Best price!
(interruption)
Male voice (as if making inventory):
Attention! Promotion from HENKEL!
Female voice
Only in our supermarket! Buy washing powder LOSK Automatic until 28 February inclusive for special a price – with up to 30-per-cent discount!!! You have LOSK – you have no stains!
Male voice
Best offer!
(interruption)
If you have a discount card or the Velyka Kyshenya journal, you will be able to buy all these and other goods even cheaper!
The advantages of combined advertising in the “Best Price” journal and in internal radio network of the Velyka Kyshenya supermarkets chain:
1. Up-to-date information for customers about available discounts and promotional prices;
2. Bringing information to target audience at time of making a decision on a purchase;
3. High rate of visits to supermarket (each supermarket is visited by 8,000-12,000 people a day on average);
4. Low cost of advertising contact.
ATTENTION! The offer is valid only for the goods advertised in the journal and for which discounts have been offered or a promotion is under way.
Conditions of audio commercial broadcasting:
1. Duration of advertising campaign – one month (period of journal’s validity);
2. Frequency of audio commercials broadcasting – once an hour in Kiev, twice an hour in regions;
3. Number of broadcasts per day – 14 times in same shop in Kiev, 28 times in regions;
4. Broadcasting time – from 10.00 till 22.00.
The audience is 8,000-10,000 people per day in each supermarket.
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