Advertising in Kiev metro

METRO IS THE MOST CONVENIENT AND POPULAR MEANS OF TRANSPORT!
METRO IS THE MOST EFFECTIVE ADVERTISING MEDIUM!
According to the results of a popularity rating of advertising mediums, the Kiev underground is third in terms of effectiveness. According to the results of a poll of passengers, 47 per cent of respondents consider advertising in the metro a source of useful information and wish to see more advertising of this kind.

Benefits of advertising in the metro:

• People’s readiness to accept information, as they have free time and desire to perceive information while traveling in metro;
• Advertising in the metro is unobtrusive because it does not interrupt one’s favourite films, like on TV, etc.
• High frequency of repeated contact of passengers with advertising;
• Broad coverage – more than 1,200,000 passengers use the metro every day, and the monthly passenger flow is more than 35,000,000 people;
  Independence from weather conditions;
• Highly effective;
• Low cost of advertising contact.
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Socio-demographic portrait of a passenger (consumer of advertising):

• 57%  - women aged between 25 and 52;
• 32% - people on average incomes;
• 16% - wealthy residents of the capital;
• 68%  - employed people

We offer you joint projects in placement of advertising of your goods together with TM Velyka Kyshenya in the Kiev metro:

1. Placement of advertising in carriages and on the walls of metro stations in Kiev;

2. Branding in Kiev metro stations..
 

ADVERTISING IN METRO CARRIAGES AND STATIONS  
We offer you to place the advertising of your goods together with TM Velyka Kyshenya in the carriages and on the walls of metro stations in Kiev.
The project consists of:
1. Placement of advertising on stickers f. A3 in carriages of the Kiev metro;
2. Placement of advertising on posters (3 m x 2 m) installed on the walls of metro stations in Kiev.

Size of advertising bloc for TM (total number of blocs – 6)	Place of location	Term	Number of carriages or stations
Sticker in carriage (advertising bloc size 15 cm x 10 cm)	Half-central pier on top (Svyatoshynska and Kurenivska lines – half-centre, Pecherska line – centre)	4 weeks	615
Wall poster in metro stations  (advertising bloc size 80 cm x 100 cm)	Khreshchatyk Lybidska Lva Tolstoho KPI Svyatoshyn Obolon Vokzalna Arsenalna Poznyaky Teatralna Petrivka  Khreshchatyk	4 weeks	12

COST OF THE PROJECT (stickers in carriages + posters on walls) – 27,000 UAH.
Cost of placing ONLY stickers in carriages – 22,000 UAH.

The cost of services comprises: design development, printing of stickers and posters, leasing of advertising places, assembling and dismantling, photographic report.

This advertising project is being sold only together with the placement of an advertising bloc in the journal or “COUPON” promotion.

DISCOUNTS FOR GOODS FOR THE PERIOD OF PROMOTION ARE COMPULSORY!

BRANDING IN KIEV METRO STATIONS 

We offer you branding of Kiev metro stations together with TM Velyka Kyshenya.
The Palats Sportu (Sports Palace) metro station is offered for decoration with advertising.
The columns and top slants of the station are due to be decorated with advertising.
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Design is developed in the same style for all TM according to a single principle:
• 75 per cent of advertising space – TM advertising (photographs of products, names, logos, promotional prices);
• 25 per cent of advertising space – logo of Velyka Kyshenya.

The cost of services consists of:
design development, Oracle posters printing, delivery, assembling and dismantling, station lease, photographic report.

Total cost of the project – 46,980 UAH, incl. VAT and advertising tax

The package consists of placement of advertising blocs on columns and top slants of the station
 (10-12 advertising blocs per TM)

BRANDING IN PASSAGE BETWEEN METRO STATIONS

We offer you branding of passage tunnels between the Kiev metro stations Khreshchatyk and Maydan Nezalezhnist (Independence Square) together with TM Velyka Kyshenya

Enter to Kreschatik

enter to Maidan Nezalezhnosti


The design is developed in the same style for all TM according to a single principle:
• 75 per cent of advertising space – TM advertising (photographs of products, names, logos, promotional prices);
• 25 per cent of advertising space – logo of Velyka Kyshenya.


The cost of services includes:

design development, Oracle posters printing, delivery, assembling and dismantling, lease of passage between stations, photographic report.

Total cost of the project – 27,000 UAH, incl. VAT and advertising tax

The package consists of placement of advertising blocs on columns of 5 walls of the tunnel
 (5 advertising blocs per TM)