Requirements of goods:

• absolute constant quality;
• presence of a bar-code;
• knowledge of it on market (representation in majority of shops of region/country).

Requirements of suppliers:

• fully-fledged production or established supply chains (for import) which are capable of providing growing sales volumes; 
• clear logistics;
• adherence to all contractual obligations;
• maximum low input price;
• granting of maximum loyal terms of payment;
• presence of budgets for joint marketing events.