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News
Velyka Kyshenya introduced the program of bulk handled goods sales
18.05.09
Velyka Kyshenya chain of supermarkets takes care of the consumers' budget and keeps on developing special programs for customers to allow money saving. Currently, all the supermarkets of the chain offer the essential foods in bulk. The Prices for such goods are much lower since the customers do not have to pay extra money for brand and package.
Currently the program comprises the grocery and confectionary goods. Soon we plan to offer tea and coffee beans which will be 25% cheaper than the branded products in package.
"The program of bulk handled goods sales is first of all oriented to the customers which are the most sensitive to the price factor. Now, everyone visiting Velyka Kyshenya supermarket will be able to purchase the needed goods saving 50 kopecks to 2 hryvnias on each kilogram - stated Dmitriy Kashirin, the commercial director of Velyka Kyshenya. - We entered into the long term contracts for the goods supply directly from the producers. That is why our customers will be always able to buy high quality foods for moderate prices".
Comparable price for certain categories of products:
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Product Description
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Average price of product in package, UAH, per kg
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Average price of product in bulk in Velyka Kyshenya stores, UAH, per kg
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| Noodles |
5,20 |
3,39 |
| Buckwheat |
4,62 |
3,98 |
| Wheat cereal |
2,20 |
1,69 |
| Semolina |
3,60 |
2,79 |
| Flour |
3,30 |
2,39 |
| Sugar |
5,55 |
4,99 |
Velyka Kyshenya implements its own logistic structure
17.05.09
Velyka Kyshenya summarized the results of the first stage of implementing its own logistic system - by the end of May, 2009 the company introduced 50% centralization of supplies, thus reducing 50% of its distributors' services.
The program of shifting to own logistic system was launched in July, 2008. According to Ruslan Kozak, Director – Logistics of KvizaTrade LLC (Velyka Kyshenya chain of supermarkets ), the supplies system centralization allowed to improve the major logistic processes of the Chain.
"As well as the other retailers, the goods acceptance often required significant labor inputs. It was mainly due to the large number of distributors simultaneously supplying goods. Due to the high turnover rate in the stores, the supplies acceptance normally took unreasonably much time and efforts of the staff.
Through the logistic system centralization we reduced the number of contracts with local distributors from 5 thousand to 260, thus essentially simplifying the documents administration process. Secondly, now we maintain a backup stock and promptly respond to the stock changes in the stores. It became possible due to reduction of the goods stock in supermarkets and concentration thereof in the distribution center. And finally Velyka Kyshenya managed to reduce the price for customers through shifting to direct supplies form the producers. This factor also contributed to increase of demand for goods, which is a considerable benefit for the producers", – said Mr. Kozak. He also mentioned that due to the logistic system centralization Velyka Kyshenya improved the service level value by more than 20%.
By the end of 2009 the company is planning to increase the goods turnover through its own logistic system to 60%. "In the nearest future we plan to introduce our own supplies in the Fruits & Vegetables and Dainties Categories. We have already held negotiations with cheeses, sausage goods and semi-finished meat producers".
Holiday Sale for the 8th of March
03.03.09
Velyka Kyshenya launches the 8th of March special offers campaign.
Velyka Kyshenya, the pan-Ukrainian supermarkets chain informs of launching the 8th of March Special Offers Campaign through participation in which the customers will be able to buy considerably discounted goods as well as everything they need for the holiday dinner. The promotional sales of goods will take place at all Velyka Kyshenya stores. Velyka Kyshenya supermarkets in Kyiv and Obukhiv will provide up to 30% discounts for the categories of goods in demand on the eve of the holidays. Thus, only for three days the 10% discounts will be offered for red caviar, up to 15% - for ready-to-serve foods and confectionary, chocolate, sweets in boxes, alcohol (wine and champagne); the same 15% discount of the stated price will be offered for cosmetics.
During the days preceding the holidays, up to 25% discount will be offered for textile goods, footwear and clothes for women. Dishware and household appliances will be 30% discounted.Velyka Kyshenya supermarkets in the other regions will arrange the Great Sale these days. During the campaign up to 40% discounts will apply to all the categories of goods.
The detailed information on the terms and conditions of the campaign may be learned from the informational posters on the trading floors and from the supermarkets' employees.
Pancake Day Holiday Discounts
25.02.09
On the eve of the Pancake Day Velyka Kyshenya prepared a one more surprise for its customers!
During three days only, February 27 through March 1 the supermarkets' visitors will get a chance to buy both discounted holiday goods and commodity consumed on a routine basis. All the kinds of tea and coffee are offered up to 10% discounted in the regions and up to 15% discounted in Kyiv. Up to 15% discount will apply to fresh-frozen fish, sea foods and cleansers. Up to 10% discount for the entire range of fruits offered will be enjoyed by the parents, this being a nice opportunity to enrich their children with vitamins which are of a great demand this time of year.
The promotional sales will take place at all Velyka Kyshenya supermarkets February 27 through March 1. Further, the countrywide campaigns will be held at the supermarkets chain on a regular basis. The constant customers will be able to save a lot along with buying high quality goods.
Holiday discounts for Homeland Defenders Day
20.02.09
The Velyka Kyshenya national supermarket chain continues its good tradition of unprecedented sales dedicated to traditional holidays.
On this occasion, the HOLIDAY SALE promotion dedicated to Homeland Defender’s Day will take place from 20 February. Only in the course of four promotional days (20-23 February) will customers be able to choose goods and to decorate their holiday tables by buying goods in supermarkets at significant discounts.
Holiday discounts are applicable to both foodstuffs and non-foods. For example, discounts on spirits will be up to 10 per cent, and for canned products – up to 10 per cent in the regions and up to 15 per cent in Kiev. As for cookery products, clothing, footwear, items for cars, construction, manual and electric instruments, customers will receive a discount of up to 25 per cent off the price indicated on price tags.
The promotion will last from 20 till 23 February in the entire Velyka Kyshenya and Prosto Market chain. Customers can receive detailed information about the terms of the promotion on information posters displayed in sales areas and from supermarket staff.
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